When you’re a small food and beverage business, you need to make every penny of your marketing budget count.
The good news is there are lots of great ways you can quickly make people aware of your brand without spending a lot of cash! Here are four of our favourites:
1. Start a blog
If your consumer brand’s website doesn’t have a blog, now is a good time to start.
Blogging can help your business grow in many different ways. You can use it to target particular keywords, increasing your chances of appearing in the search engines, and to position your brand as a voice of experience in your industry.
Not only this, but your blogs can find new customers – 57% of marketers say they’ve discovered new buyers through blogging! Check out some of our favs below:
2. Make videos
In the past, if you wanted to create a video, you needed an expensive camera and an even more expensive editing suite. Now, all you need is a smartphone and an idea!
Creating videos is a quick and cost-effective way to grow your consumer brand. Talk about your latest products, introduce customers to your team members and tell them fun facts about their favourite foods and beverages.
Did you know that YouTube is the second largest search engine behind Google? Upload your finished video to YouTube, and you’re one step closer to new customers discovering your brand.
3. Create an email marketing list
The return on investment for email marketing is 3500%. This means for every £1 you spend on your email marketing list, you’ll get £36 back!
Building an email marketing list is a profitable way to introduce new customers to your consumer brand. Set up a form on your website to capture people’s email addresses and regularly send them news about your brand and your products.
Even if email recipients aren’t ready to buy your products just yet, your email marketing list will keep them interested until they are.
4. Send a press release out
Want to introduce your consumer brand to prospective new customers? Why not call on a friendly journalist to help you out?
If you’ve got an interesting story to talk about, a local, regional, or national newspaper will be happy to share it. This means lots of free publicity!
The key is offering something people want to read, not just a sales pitch. For example, let’s say you sell hummus. You could offer statistics on what time of year people buy hummus, what they eat it with or what flavours they buy. Take a look at what stories are currently being published in the press to get some good ideas.
Growing your consumer brand quickly can be challenging when you’re on a limited budget. Think outside the box, and don’t be afraid to just get started. You’ll find new customers in no time at all.
If you need inspiration, don’t forget to check out the Opply blog, with news and thoughts from all across the supply chain!